How to start and scale network effects.
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Table of contents
Featuring interviews from the founders/teams behind Slack, Clubhouse, Zoom, Twitch, Tinder, Reddit, Uber, Airbnb, PayPal, and more.
Network Effects
- 1. What’s a network effect, anyway?
- 2. A brief history
- 3. Cold Start Theory
Cold Start
- 4. Tiny Speck
- 5. Anti-network effects
- 6. The atomic network — Credit cards
- 7. The hard side — Wikipedia
- 8. Solve a hard problem — Tinder
- 9. The killer product — Zoom
- 10. Magic moments — Clubhouse
Tipping Point
- 11. Tinder
- 12. Invite only — LinkedIn
- 13. Come for the tool — Instagram
- 14. Paying up for launch — Coupons
- 15. Flintstoning — Reddit
- 16. Always be hustlin’ — Uber
Escape Velocity
- 17. Dropbox
- 18. The trio of forces
- 19. The engagement effect — Scurvy
- 20. The acquisition effect — PayPal
- 21. The economic effect — Credit bureaus
The Ceiling
- 22. Twitch
- 23. Rocketship growth
- 24. Saturation — eBay
- 25. The law of shitty clickthroughs — Banner ads
- 26. When the network revolts — Uber
- 27. Eternal september — Usenet
- 28. Overcrowding — YouTube
The Moat
- 29. Wimdu
- 30. Virtuous cycle, vicious cycle
- 31. Cherry picking — Craigslist
- 32. Big bang failures — Google+
- 33. Competing over the hard side — Lyft and Uber
- 34. Bundling — Microsoft
Conclusion
- 35. The future of network effects